Virtual gaming platform Roblox is developing content ratings for games and easier-to-use parental controls, the company's chief privacy officer, Remy Malan, told The Wall Street Journal.
Half of Roblox's audience of more than 30 million daily users are children under the age of 13, but the platform has struggled at times to contain sexually explicit content. Age-inappropriate games sometimes appear on children's "recommended for you" lists, according to the WSJ.
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The platform's current system restricts kids to specific games, but under the new system, parents would have more information about what kids can find in a given game; until you play a game, it's not always clear whether it may contain explicit or inappropriate content.
Malan did not indicate when the new ranking system will be available, but said that Roblox has a team of more than 2.300 people monitoring games for security and uses a mixture of human moderators and AI.
Roblox, launched in 2006, was a big hit during the pandemic, giving socially distant kids a social space to gather online. The company reported revenue of $588,7 million during the first nine months of 2020, up 68% from the same period in 2019. Roblox went public via direct listing in March and said in its prospectus that its users spent an average of 2,6 hours a day on the platform over the past year.