The Japanese giant has one of the richest portfolios of franchises in games, but most of its intellectual property was created in the 1980s and 1990s.
In the following decades, he focused primarily on expanding these series rather than creating entirely new ones.
Over the past 20 years, the company's most significant original game releases have been Splatoon (2015), Wii Sports (2006), and Pikmin (2001).
Speaking in a new Japanese interview with Nikkei (paywall), Furukawa said the company would commit to creating more original game franchises in the future, and stressed that the Switch company would need to continue to innovate to maintain its relevance within the increasingly competitive market. home entertainment market.
“With the expansion of time at home, the range of 'entertainment' as an object of consumption is expanding”, said the president.
"Games are not a necessity of life." For customers to be able to choose games in their finite time, they need to be interesting. The competition is tough and I'm not optimistic.
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“I myself am seeing and studying various forms of entertainment. In the future, we will focus on creating new game series as well as long-standing products like Mario and Zelda. "
Later in the interview, Furukawa reiterated that Nintendo was continually thinking about new hardware.
In a previous interview with Nikkei published in February, the executive said that any successor to Nimtemdo Swich must be able to offer consumers “new forms of entertainment”.
“The hardware and software development teams are in the same building, communicating closely and thinking about how we can come up with new forms of entertainment,” he said.
“To create a single piece of hardware, we have to do a lot of preparation several years in advance, so we are working non-stop. In the end, the deciding factor in whether or not to market a product is whether it can create a new experience. ”
Switch launched in March 2017 and Nintendo expects the console to have four more years on the market.
“We always say that we are in the middle of the switch lifecycle and since one piece of hardware can be used for both stationary and handheld games, we can offer a wide variety of software for that purpose,” said Furukawa. “The life cycle can still be extended.”
During a recent financial results briefing, Furukawa said that releasing a wide range of software to ensure the Switch continues to appeal to a broad audience would be key to helping it surpass sales of the company's most successful console to date. the moment, the Wii.