Hitman 3: January release helped recoup development costs within a week

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Carlos Laforet Coll
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Source: Xbox

THE TITLE PUBLISHED BY THE COMPANY ITSELF SOLD 300% BETTER THAN HITMAN 2



Hitman 3 sold so well at launch that it recouped all development costs within the first week of sale.

The CEO of IO Interactive , Hakan Abrak, revealed the information during a chat with GamesIndutry.biz as part of their GI Live: Online event.

Abrak explained that the game is performing “300% better commercially” than Hitman 2 , and credits this to a number of factors, including the fact that he published the game himself ( Square Enix e Warner Bros published Hitman and Hitman 2 respectively) and their decision to release the game in January.

“Once we took those risks and saw the light at the end of the tunnel to choose an ideal space to launch a Hitman game, we went ahead, and for us that was January,” Abrak said.

“Hitman 2 came out on November 18th, and there are a lot of blockbuster games coming out in November, and I think that was right after that. Red Dead Redemption 2 , which obviously had an impact on our sales.



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“And I've always been a huge fan of the idea of ​​releasing a Hitman game in January for a long time. 


I always thought it would be a great space for a Hitman game to get the attention it deserves with the kind of game it is. 

So we decided on January, not knowing what it would be like, we had never done this before, but it turned out to be a great time. ”


Source: IGN

Abrak also suggested that a number of other factors led to the game's sales performance, including its higher review scores and the fact that it was one of the first major post-launch games on the PS5 and Xbox Series X/S.



"So it all came together perfectly for a big release, which we're extremely grateful for, and it's going really well," he said. 

“Actually, a Hitman game never recouped its full development cost within the first week, which we did, which was absolutely amazing.”

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