Capcom partners with a Japanese singer-songwriter Enka to produce a song Resident evil village before the game's official release.
With the 8th title in the horror video game series, Resident evil village , being released soon, the Capcom seems to have become very aggressive in promoting the title. Not only did the developers share gameplay and more in-depth information in the recent online showcase, they've also been releasing Te8 demos in various parts to give players a taste of what's to come during launch day. Now, Capcom is creating more hype online by partnering with popular Japanese music artist Enka to produce a song about the upcoming video game.
It's probably not the first time music has been capitalized on to promote a video game. During celebrations of the 25th anniversary of the Pokémon franchise in 2021, The Pokémon Company partnered with popular singers like Katy Perry to create soundtracks about the series. The franchise even held a virtual music concert with Post Malone as part of the festivities. However, this may be the first time Capcom is using the art of music to promote its creepy title.Read also
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Capcom recently released a parody on Resident Evil's official Japanese YouTube channel, or Biohazard in Japan, to promote Resident Evil Village. The music video features Yoshi Ikuzo, a very popular Enka singer-songwriter in Japan. The song was recreated with the melody of Ikuzo's iconic track titled "Ora Tōkyō sa Iguda". Renaming the song "Orera Konna Mura Iyada Lv.100", the music video plays clips of Ikuzo's performance and even experiencing the different horrors and monsters found in Resident Evil Village.
Although the song's lyrics are in Japanese, fans will likely appreciate the universal look of horror that Ikuzo features in the music video. He even points to fan-favorite character Lady Dimitrescu, who is now confirmed as the version of Mr. X from Resident Evil Village, and even reacts to the creepy vampire daughters. The music video offers a unique, musical preview of Resident Evil Village, and it's probably something Japanese and English fans will enjoy hearing.
As Resident Evil Village's release date approaches in May of this year, it's not surprising that Capcom continues to push marketing activities to promote the video game. With the game's last predecessor released in 2017, the series' most dedicated fans have probably been looking forward to this new title. With the exciting new narrative, intriguing characters and unique location, fans are probably hopeful that Capcom will deliver a great addition to the long-running franchise.
Resident Evil 8: Village will be available on May 7 for PC, PlayStation 4, PlayStation 5, Xbox One, Xbox Series X and Google Stadia.